White Paper

Digital Metrics: Strategies and Tactics for Measuring Channel Effectiveness

By Nancy Mann Jackson

posted 11.26.2018 (M & BD)

Digital marketing channels have dramatically expanded credit unions’ scope, reach, and of metrics that can be tracked to determine channel effectiveness. This white paper examines effective strategies and tactics for digital metrics compilation, reporting, and decision making. Several credit union digital marketing experts weigh in, sharing their successful programs and discussing:

• The benefits of digital metrics to financial institutions,
• How credit union marketers select which digital metrics to track,
• The various platforms for tracking metrics in real time and over time,
• The integration of digital metrics and traditional metrics, and
• How to interpret and analyze digital metrics and use the data in decision-making.