White Paper

The Changing Face of the Branch

By W.B. King

posted 11.17.2017 (o & me)

While mobile and online banking platforms have changed the way members define omni-channel banking experiences, the credit union ethos of “people helping people” has long been defined by the branch experience. To this end, members of all generations—Millennials to Boomers—still want their brick-and-mortar branch.

The purpose of this white paper is to:

  1. better understand the member wants and needs that have defined the branch experience in 2017, and what the branch of the future will look like in 2018 and beyond.
  2. share trends to watch,
  3. identify disappearing branch functions,
  4. highlight new technologies to track, and
  5. discuss the changing responsibilities of employees, including the role of the branch manager.
This resource is only available to members. Please login to download or explore member benefits and join today

 

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