White Paper

Marketing & BD Leadership: Managing Myriad Specializations

By Beth Stetenfeld

posted 05.18.2017 (M & BD)

The practice of marketing has become smarter and more efficient in recent years—and much more complex. As a result, forward-thinking, modern credit unions must include myriad specializations to remain competitive in the marketplace.

A hybrid of creative, media, sales, and data drive the targeted, integrated campaigns of today. These specializations include campaign management, digital media, web content, social media, direct marketing, big and small data/business intelligence, advertising, media planning and buying, public relations, community relations, business development, sales, and many more.

In this white paper, credit union marketing and business development executives discuss how to effectively lead teams during an era of increasing complexity and specialization, including:

• The Juggling Act
• Managing the Breadth and the Depth
• Running the Diagnostics
• Key Marketing Functions
• Staff Coaching