Four Steps to Effective Advocacy

By CUNA News Staff11.07.2018

If you’re invested in credit unions, advocacy should matter to you.

That’s because what happens in Washington, D.C., and in state capitals across the nation directly affects credit unions’ ability to operate, says Trey Hawkins, CUNA’s deputy chief advocacy officer for political action.

“This stuff matters,” says Hawkins, who addressed CUNA Management School students. “It affects how you can serve your membership.”

Hawkins highlights four traits of an effective credit union advocate:

1. Knowledge. Know your credit union’s mission, challenges, and needs, as well as the targets of your advocacy. Are you speaking with lawmakers? Regulators? The media?

Learn about public policy issues affecting your credit union.

2. Involvement. Represent your credit union in the community and volunteer for local causes, charities, and committees. Build relationships with community leaders, politicians, reporters, and key influencers.

3. Willingness. Respond to calls to action and participate in advocacy events. Interact with lawmakers on Capitol Hill and during in-district and town hall meetings, fundraisers, and credit union tours. These actions allow you to build relationships with lawmakers and their staff.

4. Passion. No one knows or cares more about your credit union, its mission, and members than you.

Bring your passion to advocacy. “If those most invested in the success of credit unions don’t advocate, who will?” Hawkins asks.


Via CUNA News